Loreen Releases New Music Video For "I'm In It With You"
And fans aren't so impressed..
After winning the Eurovision Song Contest 2012 with the hit "Euphoria" Loreen Talhaoui has released many other dance and contemporary songs, including "My Heart Is Refusing Me" "We Got The Power" "Heal" and "Paperlight".
On 14th August, she released "I'm in it with you, along with the official artwork:
I mean, it's a good song and everything, but it's nothing to rant and rave about. Clearly, Loreen will never get anything as good as "Euphoria", but "My heart is refusing me" and "We Got The Power" were of very high quality, and both have something in common.
They both have music videos.
In both of these videos, Loreen hits the nail on the head in terms of what the song should make you feel, and that's one of the fundamental details when making a music video.
"I'm in it with you" tries to do this, but just takes Loreen in the wrong direction artistically. The idea of the video was good, but it just...didn't work.
Loreen seems to be trying to take her music away from Eurovision, almost trying to "'re-invent" herself as an artist, but this video was a hit and a miss. There was a bit of a negative vibe to the whole video, with the swearing and girl hit by a car scene at the end, and the video could have been ten times better without it.
These are my opinions, but what about yours?
